What should epoxy lead generation actually cost you?
Let's talk money plainly, because the wrong way to think about this is what keeps most coaters stuck. The question is never how cheap can I get leads. It is how much does it cost me to book one more epoxy job, and is that less than the job is worth. When you frame it that way, the math gets simple fast.
The short version
- Stop thinking expense. Start thinking investment per booked job.
- Shared leads feel cheap per lead and cost a fortune per actual job, because you split every one.
- Your average epoxy job is worth thousands. One booked job usually covers a full month of the system.
- Predictable beats cheap. A steady three to four jobs a month changes everything.
The number that actually matters
Forget cost per lead. A cheap lead you share with four competitors is not cheap. The real number is cost per booked job, and your average epoxy job pays you thousands. If a month of marketing costs you less than one job, and it books you three or four, the spreadsheet is not complicated.
What the same money buys
Illustrative. Booked epoxy jobs from the same monthly ad investment, three different ways.
Where your money actually goes
Your ad investment
This is yours, on your own accounts, and you control it. You can run it up when you want a packed calendar or ease it back when you are buried. You are never locked in.
The system that turns ads into jobs
The page, the proven creative, the CRM, and Taylor answering and following up. This is the part that separates money spent from money made.
The follow-up most coaters skip
Leads that book on day one are rare. The value is in the 90 days of follow-up Taylor runs automatically, turning maybes into booked estimates without you lifting a finger.
Want the exact numbers for your market and your average job size? That is a five-minute conversation. See how the ROI math works, or just book a call and Taylor will walk you through it.
These are sample numbers. Tap each box and enter your own.
Runs on a conservative close rate. We aim higher and let the booked jobs do the talking.
She writes the ad
Proven creative that stops the scroll, already converting for epoxy contractors. Nothing for you to write or design.
She targets the right homeowner
Your ads land in front of people actually ready to buy epoxy, not tire kickers and price shoppers.
She builds the funnel
A page built to turn a click into a booked job. No web designer, no dev invoice, no waiting.
She answers in seconds
Chat, text, or a callback the moment a lead comes in, day or night, so not one of them goes cold.
She books the job
Straight onto your calendar. You just show up and quote, then go lay the floor.
She never stops
90-day follow-up, reactivation, and reviews, all running in the background while your crew is on the job.
Are there hidden fees?
No. You will know exactly what the system costs and exactly what your ad investment is. We go through every number on your call.
Do I have to sign a long contract?
No long-term lock-in. The work keeps you because it books jobs, not because a contract traps you.
What if my average job is small?
Then we talk about raising it. Part of the system is attracting higher-value coating work, not just more of the cheap stuff.
