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The Playbook
The flooring contractor playbook, one trade at a time.
No fluff, no theory. Straight answers on how to get more flooring jobs and keep the calendar full, written for the contractor doing the work. We are building it out trade by trade. First up: epoxy and concrete coating.
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PillarEpoxy floor coating marketingStart hereHow to get epoxy flooring leadsInvestmentWhat epoxy lead generation should costCompeteHow to beat lowball epoxy competitorsSlow seasonFill your epoxy slow seasonYour photosTurn before-and-afters into booked jobsAdsWhy generic Facebook ads fail for epoxyFollow-upThe follow-up that books epoxy jobsQualityQualified epoxy leads, not just clicksThe mathThe ROI of epoxy lead generation
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PillarHardwood flooring marketingStart hereHow to get hardwood flooring leadsInvestmentWhat hardwood lead generation should costCompeteHow to beat lowball hardwood competitorsSlow seasonFill your hardwood slow seasonYour photosTurn refinishing before-and-afters into jobsAdsWhy generic Facebook ads fail for hardwoodFollow-upThe follow-up that books hardwood jobsQualityQualified hardwood leads, not just clicksThe mathThe ROI of hardwood lead generation
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PillarVinyl & LVP flooring marketingStart hereHow to get vinyl flooring leadsInvestmentWhat vinyl lead generation should costCompeteHow to beat lowball vinyl competitorsSlow seasonFill your vinyl slow seasonYour photosTurn install before-and-afters into jobsAdsWhy generic Facebook ads fail for vinylFollow-upThe follow-up that books vinyl jobsQualityQualified vinyl leads, not just clicksThe mathThe ROI of vinyl lead generation
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PillarTile flooring marketingStart hereHow to get tile flooring leadsInvestmentWhat tile lead generation should costCompeteHow to beat lowball tile competitorsSlow seasonFill your tile slow seasonYour photosTurn tile before-and-afters into jobsAdsWhy generic Facebook ads fail for tileFollow-upThe follow-up that books tile jobsQualityQualified tile leads, not just clicksThe mathThe ROI of tile lead generation
More trades, on the way.
Tile, laminate, carpet, polished concrete, and refinishing playbooks are next. Same straight talk, built for each trade. Want yours prioritized? Tell Taylor on your call.
