What should hardwood lead generation actually cost you?
Let's talk money plainly, because the wrong way to think about this is what keeps most contractors stuck. The question is never how cheap can I get leads. It is how much does it cost me to book one more hardwood job, and is that less than the job is worth. A whole-house refinish or install is worth a lot, so the math gets simple fast.
The short version
- Stop thinking expense. Start thinking investment per booked job.
- Shared leads feel cheap per lead and cost a fortune per actual job, because you split every one.
- One whole-house refinish or install usually covers a full month of the system.
- Predictable beats cheap. A steady two to three jobs a month changes everything.
The number that actually matters
Forget cost per lead. A cheap lead you share with four crews is not cheap. The real number is cost per booked job, and your average hardwood job runs into the thousands. If a month of marketing costs you less than one job, and it books two or three, the spreadsheet is not complicated.
What the same money buys
Illustrative. Booked hardwood jobs from the same monthly ad investment, three different ways.
Where your money actually goes
Your ad investment
This is yours, on your own accounts, and you control it. Run it up when you want a packed calendar, ease it back when you are buried. Never locked in.
The system that turns ads into jobs
The page, the proven creative, the CRM, and Taylor answering and following up. This is the part that separates money spent from money made.
The follow-up most crews skip
Hardwood buyers take time to decide between refinish and replace. The value is in the 90 days of follow-up Taylor runs automatically, turning maybes into booked jobs.
Want the exact numbers for your market and average job size? That is a five-minute conversation. See how the ROI math works, or just book a call and Taylor will walk you through it.
These are sample numbers. Tap each box and enter your own.
Runs on a conservative close rate. We aim higher and let the booked jobs do the talking.
She writes the ad
Proven creative that stops the scroll, already converting for hardwood contractors. Nothing for you to write or design.
She targets the right homeowner
Your ads land in front of people actually ready to buy hardwood, not tire kickers and price shoppers.
She builds the funnel
A page built to turn a click into a booked job. No web designer, no dev invoice, no waiting.
She answers in seconds
Chat, text, or a callback the moment a lead comes in, day or night, so not one of them goes cold.
She books the job
Straight onto your calendar. You just show up and quote, then go lay the floor.
She never stops
90-day follow-up, reactivation, and reviews, all running in the background while your crew is on the job.
Are there hidden fees?
No. You will know exactly what the system costs and exactly what your ad investment is. We go through every number on your call.
Do I have to sign a long contract?
No long-term lock-in. The work keeps you because it books jobs, not because a contract traps you.
What if my jobs are small repairs?
Then we talk about attracting larger refinish and install work, not just patch jobs. Part of the system is raising your average job.
