The ROI of hardwood lead generation, in plain numbers.
Let's take the mystery out of it. You do not need a finance degree to know whether this works. You need two numbers: what it costs to run the system for a month, and what one hardwood job is worth to you. When the second number is bigger than the first, and it almost always is, the rest is just how many jobs you want.
The short version
- ROI is simple: cost of the system versus the value of the jobs it books.
- One whole-house refinish or install usually pays for a full month of marketing.
- Two to three booked jobs a month turns a cost into serious profit.
- Predictable return beats cheap-but-random every single time.
What the same money buys
Illustrative. Booked hardwood jobs from the same monthly ad investment, three different ways.
Run the simple math
Say your average hardwood job runs several thousand dollars. If a month of the system books you two or three of them, you are not spending money on marketing. You are booking jobs for a fraction of what they pay you. The only real question is how full you want the calendar.
Start with one job
If the system costs less than a single booked job, month one is the hardest it ever gets, and even that usually pays for itself.
Stack the follow-up
Most of the return comes from the 90-day follow-up Taylor runs. Homeowners deciding between refinish and replace become booked jobs at no extra ad cost.
Compound the reviews and reactivation
Every job feeds five-star reviews and a list of past customers Taylor brings back later. The ROI grows the longer it runs.
Want your exact numbers run for your market and job size? That is the whole point of the call. See how the investment is structured, then book a time and Taylor will walk you through the math.
These are sample numbers. Tap each box and enter your own.
Runs on a conservative close rate. We aim higher and let the booked jobs do the talking.
She writes the ad
Proven creative that stops the scroll, already converting for hardwood contractors. Nothing for you to write or design.
She targets the right homeowner
Your ads land in front of people actually ready to buy hardwood, not tire kickers and price shoppers.
She builds the funnel
A page built to turn a click into a booked job. No web designer, no dev invoice, no waiting.
She answers in seconds
Chat, text, or a callback the moment a lead comes in, day or night, so not one of them goes cold.
She books the job
Straight onto your calendar. You just show up and quote, then go lay the floor.
She never stops
90-day follow-up, reactivation, and reviews, all running in the background while your crew is on the job.
How soon do I see a return?
Most contractors book jobs within the first weeks of ads going live. The follow-up keeps lifting returns over the 90 days after.
What return should I expect?
It depends on your average job value and market, which is exactly what we calculate together on your call. The math is yours, not a generic promise.
Is the spend predictable?
Yes. You set and control your ad investment, and the system turns it into booked jobs you can plan around.
